We also have a long-term vision to make every dog happy and healthy by ensuring BARK products are available to all dog parents. More than six years later, BARK consists of BarkBox, and our retail partner network, which includes more than 1,800 Target stores nationwide. I think Matt knew he had something special when his dad ordered a BarkBox without knowing his son was in charge of this “little” outfit. It all started when our CEO Matt Meeker couldn’t find toys that were strong enough to stand up to his Great Dane and looked fun. He has held senior sales positions at Skullcandy, Panasonic and Philips Electronics. Prior to BARK, Sargente served as Jabra’s North America general manager of consumer solutions. In August 2017, BARK began selling customized toy and treat collections in Target stores nationwide. Rich Sargente joined the company in March 2016 as vice president of sales and general manager of its retail business, overseeing BARK’s growing retail partner network of ecommerce and bricks-and-mortar merchants. Since then BARK has focused on serving 60 million U.S. Their first product, BarkBox, a monthly subscription service that includes toys and treats, began shipping in 2012, chang-ing the $69 billion pet industry. NRF Center for Digital Risk & Innovationĭog lovers Matt Meeker, Carly Strife and Henrik Werdelin founded BARK on the simple principle that every dog everywhere - no matter the age, size or circumstance - deserves to be happy.Founded in 2012, BARK loyally serves dogs nationwide with monthly subscription services, BarkBox, Super Chewer and BARK Bright Dental a curated e-commerce experience on and custom collections via its retail partner network. BARK’s dog-obsessed team applies its unique, data-driven understanding of what makes each dog special to design playstyle-specific toys, wildly satisfying treats and wellness supplements, and dog-first experiences that foster the health and happiness of dogs everywhere. My hope is to make BARK the partner for all dog parents for all stages of their dog’s life.” About BARKīARK is the world’s most dog-centric company, devoted to making dogs and their people happy with the best products, services and content. “I’m thrilled by the opportunity to build on their strong foundation and unlock new growth opportunities. “Matt, Henrik and Carly established a brilliant vision to serve dogs as customers with a dog-obsessed team,” said Joneja. Joneja is also a dog dad to Kiki, a pup he rescued from the Seattle Humane Society twelve years ago, as well as Begum, a former Delhi street dog. For the last decade, he has held global growth and operations leadership roles at Amazon and eBay where he built diverse and high-performing teams to deliver results. Joneja has two decades of experience scaling businesses through consumer-centric product and technology innovation, omnichannel commerce, global expansion and operational transformation. He instantly impressed all of us, and I have great confidence in his ability to lead and inspire the next chapter of BARK’s transformation and growth.” “Manish’s shared love for dogs and customer-centricity will ensure we don’t wander from our mission to make dogs happy. “Founding BARK has been the highlight of my career – one that lasted longer than I expected because there’s still so much to do,” said Meeker. It follows succession planning that he and the board began in 2018. From the beginning, Meeker, a serial entrepreneur who also co-founded, openly committed to transition out of the company’s day-to-day leadership after five years, making today’s announcement three years overdue. Since founding BARK with BarkBox in 2012, Meeker, along with co-founders Carly Strife, Henrik Werdelin and the company’s 400-person team, have grown the company to $375 million in annual revenue and recently closed its most profitable quarter in the company’s history. Meeker will continue in his position of executive chairman of BARK’s board of directors and maintain a daily role at the company focused on BARK’s overall customer experience, while working with Joneja to ensure a seamless transition. NEW YORK – Septem– BARK, the company behind BarkBox, today announced that its board of directors has appointed Manish Joneja, most recently a leader at Amazon focused on global exports, expansion and operations, to succeed BARK co-founder Matt Meeker as the CEO, effective immediately. Co-founder Matt Meeker to step down while remaining executive director of the company’s board
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